I should have done this post a long time ago, but better later than never.

On this project we followed some stages to arrive till we are today.

So first after doing a survey we were asked to to an infographic which is a designed way to show numbers or results of something.

So my answer to that was this one…


After it we had to based on the results, or not, be able to create some breakfast product ,service or place that would fill a gap on that market.

So I started sketching and thinking in my personal experience

  
  
After finding what could be my product I had to brand it.

Remember never forget to justify your idea… Only solid ideas do have success!

The name was difficult to have it because overthinking about a concept an idea for days does create make you think about the value of your idea.

Re.com.plex was the first name that I worked on but due to its complexity as a word and even its link and sense within the breakfast “thing” make me change to something easier to the consumers.


  

So after I had to rethink about it and I end up doing a name related to the container rather than the food itself so I came up with theirs ken!

Container—–>Ken’teine—–>Ken


  
So then I had to make a presentation as I showed before than this post which was the exploration of the ideas to create a brand.

Mine was this

  
  
  

After the presentations we recived a brief  to make or either 20 items related to the brand or a window display about the brand as well without showing the logo.

This mini project is called brand theatre.
With the exercise we have to explore what is the brand about, what elements define it.

By this I started my project by creating a box with a viewer where people can see inside a narrative .

In this case the narrative is what make the connection with the brand.

That’s because the elements of the narrative are the products I’ll have on my product!


  
  
  
  

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