1 step for this project is the discovery phase, what am I passionate about and what do I want to change?
Part of this discovery is to define and understand the different possibilities that a Digital out of home can provide. What is a digital out of home?
Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage. This is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH. The term digital out of home (DOOH) is usually used in relation to advertising based networks. Digital out of home advertising networks can be found in many places including your local breakfast diner, a doctor’s office, or even on gas pump toppers.
As the images represent these digital out of home can provide a different set of interactions.
- A connection of different screens that allows a bigger canvas as well a moving image going through,
- Big screens (Piccadilly Circus), which provide a big scale advert as well as it allows a production of a curved image (different angles)
- QR code interaction allowing the content passing to your phone and than allows interaction via mobile,
- Stil imagery,
- Touch screens for direct connection with the content on screen,
- Recorded interaction where the user is displayed inside the screen,as well as in the content.This might allow the user to feel into it,
- Sound interactions with the user. This technology advances allow directional sound waves for targeting the users,
- Live connection, live data interfering with the content of display,
- Physical campaigns that can transfer to digital.
Campaign about bears in captive
Sound based campaign promoting the brand
It is time to start our second project.
Tuesday we had a great surprise on having Dan introducing us the project.
Grand visual, which Dan is part of, works mainly on what is called DOOH or Digital out-of-home.
So, with this in mind we understand what are these digital medias going to tell.
After visiting the exhibition on data collection at the science museum we were introduced to the project. So data is nowadays very simple to track collect see and use and different types of data will allow in this case the creatives to produce information straight to the ones who see it.
Offline communities are communities that are not connected to the internet and to call people to be aware to look at to participate with is important that these communities can be fitted into the online world.
The aim of this project is to create a social change, to develop an idea on what you think it needs to be changed.
google will be our source of tools, however I am still not sure how I am going to to use it.
Social Change+Live data+Google apps
We have also had series of challenges which would help us on building creative thinking.
For the second part of our class we had to think about possible topics that could have a social change and be used for our projects. It is concluded that the majority of topics can work for it.
Then we grabbed a few words and as group we brainstorm the words and built a narrative around these selected words.
Today me and my peers went to the Science Museum to see the exhibition called Our lives in data.
These exhibition aims to show/explain how nowadays technologic advance allows a collection of data that can improve the understanding of the human being.
There are several different stages, or should I say events that will take information from the individual on different aspects.
I find this topic very interesting, and to add on this idea, my dissertation will be about surveillance which has a straight relation to this exhibition.
So this exhibition starts of with face recognition, so it affirms that the distances of corners of the mouth or either the contours of the face will provide data that can define how happy or sad a person can be.I feel myself very critic about this topic and one of the things sometimes people don’t understand is that the tube is no more than a space where your movements are controlled 100%.
In fact is really an amazing system which on the other hand is scary.
Sign can be analyzed in different forms and get used for different purposes and that is the excitement around data.
I struggle a little bit with this exam however after getting the idea I understood and I felt that some of the data collection options and eventual use are fare behind the reality today.
I would suggest that this data should also be provided to the government so that they understand when they are going over what is acceptable, which I think they didi already.
Lastly the one that I feel that is for sure the most important system of them all.
This sort of machine has been recently created and it allows a 2 days DNA reading.
Personally I feel that this is amazing and again can make medics accelerate their research and then have more time to move on!