Typography Workshop

This last Friday, the 11 November, me and my peers had a workshop about typography enhancing the importance of it’s use as well as the layout of the text with image.
On the first stage of this workshop I went from Aldgate East Station to Tower Bridge ,capturing images that could help me onto defining my grid on the second part of this workshop. I can’t say I fully answered to the brief at this stage because I should have had inside images as many as outside. This could eventually help me on finding different grid sets.

After going around and collecting the necessary imagery for the workshop, we started designing .
As an appropriate tool for publishing and editorial, InDesign was the program that we had to use to successfully complete this brief. By the use of the imagery previously I started tracing on top of the main lines that I wanted to use as my grid.
The typeface I decided to use was Bebas Neue because its a sans serif  it looks condensed so it is really easy to play around without going out of the grid.
I definitely put my effort in to this, however there is still loads of work needed in order to achieve more cohesive outcomes.

Down below are my 6 “typographic posters”.

typographic_workshop-01I tried to keep more informative playing around the different boxes that these pavement provides.

I felt that pavements could be interesting to work because the lines are mainly vertical and horizontal.These one less informative than the one before also has bigger differences on the character size.typographic_workshop-03This image allows a million different grids. Because I am a rocky when it’s about typography I did felt confused so I feel that I tried to many ideas and it doesn’t quite work. I left it here so that I don’t forget for the next time.

On this one the change is barely seen, in fact the angles are all really close to 90º.
Technically, at this one I am already trying to break the rules which in fact I should not.
I felt that rather than lines all these different building offered a really  interesting combination of “layers” so than I had to try and explore beyond. typographic_workshop-06
Really simple grid system here. and the leading is not really good.

Anyway at the end I really enjoyed doing it and I think it might be helpful towards my main project.

Title: Dialogue Studio: Paula Rego



Born in Lisbon ( Portugal) in 1934, Paula Rego is internationally known by her magical realism.
In 1952, she moved in London to study fine art in the Slade School of Art.
after it with her husband, Victor Willing himself an artist, moved in Portugal where she would be the bursary of Calouste Gloubenkian Foundation.
After it she was appointed, selected from many institutions making her a really successful artist.

Visiting Lecturer in Painting Slade School of Art

Appointed the First National Gallery Associate Artist

Honorary Master of Art, Winchester School of Art, 12 June

Honorary Doctorate of Letters, University of St. Andrews, Scotland, 24 June
Honorary Doctorate of Letters, University of East Anglia, Norwich, 8 July

Honorary Doctorate of Letters, Rhode Island School of Design, USA, 3 June

Honorary Doctorate of Letters, The London Institute, 23 May

Grã Cruz da Ordem de Sant’Iago da Espada presented by the President of Portugal

Commissioned by the Royal Mail to produce a set of Jane Eyre Stamps
Honorary Doctorate of Letters, Oxford University, June
Honorary Doctorate of Letters, Roehampton University, July

Her work is based on real life stories either from her personal experience or just form myths or fairy tales, normally with a very dramatic narrative.
Although her dramatic scenes are criticized by some individuals, the power of her paintings, from the content to the actual technique impress everyone.

In Cascais (Lisbon) in 2009 she opened her own museum built by the architect Eduardo Souto Moura. This museum has a permanent exhibition featuring work with her husband, Victor Willing, and also smaller exhibition.
I have been at this museum several times and I do recommend for everyone to go and visit because the all environment of the museum is really inspiring.

Down below are some of her work (otherwise I would need to feel up the intire blog with her work).


Paula Rego paints a world of dark fairy tale where childhood stories are thin guises for psycho-sexual intrigue and taboo, where magical realism rules, where nothing is certain except the witchy powers of feminism, and the underlying notion that nothing is as it seems.


Inspired by a story a friend had written for her, Paula Rego draws her Dog Woman in pastels, referencing the raw physicality of Degas’ drawings. “To be a dog woman is not necessarily to be downtrodden; that has very little to do with it,” She explained, “In these pictures every woman’s a dog woman, not downtrodden, but powerful. To be bestial is good. It’s physical. Eating, snarling, all activities to do with sensation are positive. To picture a woman as a dog is utterly believable.”

20091202023843_paularegoswallows.jpgIn Swallows The Poison Apple, Paula Rego revises the tale of Snow White to expose the fallible value of youth. Dressed in traditional Disney garb, this Snow White isn’t a beautiful princess, but a middle-aged woman. Pictured moments after eating the poison apple, she lays sprawled amidst overturned furniture, suggesting painful and violent demise. Clutching her skirts, she alludes to her sexual nature, as if clinging to something slipping away. Her body lies between a blanket adorned with spring blossoms, and a sinister backdrop of red and black. Rego illustrates the conflict of reality encroaching on the socially imposed myths of female worth, construing aging as both a physical and psychological violation.

Dialogue Studio: Kurt Schwitters (category dialogue, tags: kurt schwitters)


Kurt Schwitters  , is a painter, sculptor and typographer born in Hannover in 1887.
He studied in the school of arts and crafts in Hannover and Dresden academy and his work was influenced by the Cubism and Expression.
By the use of rubbish Schwitters created his on Dada style called ‘Mertz’.
Moved many times including to London, had his first one man exhibition the Galerie Der Sturm, Berlin, 1920.
His work had a huge influence form the first world war while, working as a technical draftsman in a factory just outside Hanover. He was drafted into the 73rd Hanoverian Regiment which later influenced his work by the implement of mechanical pieces.


Dialogue Studio: Armin Hofmann

Armin Hofmann, is an inspiration for many designers, he started developing a system of grid and organization of images so that they would perfectly convey it’s information.


His process of making the image  interacting with text is very sublime and extremely elegant and also we would rather use black or white for all the development work so that he could initially understand the entire composition.

His work represents entirely the Swiss International Design on its pure form.
At age of 27 he already founded the school of design and started teaching.


Dialogue studio: Prototyping

Nicer Tuesdays ( story telling): Ken Wong

Ken Wong is the head designer of the awarded game “Monument Valley”.
On this video you can understand a little bit more about the process towards achieving a strong connection to the user.
Would be expected a game where the narrative were told by the main character on surpassing challenges however this one develops signals while the game run where the user can build their own thoughts.
He also says that the story is optional and that they have built their own after creating the characters and themes.

After that, in group we had to select 4 apps from our phones and understand and make questions of why is that app don eon a certain way.

We went to observe a game, Touch Grind Skate, Uber, Snapchat and Lloyds bank.
We actually selected so that we can understand how the app functions in different situations.
With this discussion we touched on certain aspects like Brand Guidelines, the different features, the motion , what makes the journey more interesting , for which kind of situations will the app be used and how long would take for us to complete the intention of the app.



Marvelapp.com, is a website which allows any one to build a prototype of a real application. It also allows To collaborate and is well linked with other platforms.
With it we had to develop a simple app layout with ten different images of artists that we like so that we could start using the features which the app provide.


Captura de ecrã 2016-10-23, às 19.38.29.png

Following all these elements ( video, apps discussion, app prototyping ) we were induced on how to convey our message and develop through an app. By working with previous material developed by us( the interpretation of images , mapping and layout), we had to recreate our expressionist drawings so they they could fit on a mobile app.