While I’m doing manifesto and brand concept board I’ve been also thinking about a name/logo for my campaign. So I decided to go on the letter press studio to play around with words and eventually came out with a name for my social campaign!
This week we had the chance to see some of the work that is been produced by design studio.
They are an international brand design company and they have done work with some of the big companies as Lipton, tanqueray and guiness, deigning the bottles the packaging and generally speaking always very detailed which I think is great to see!
They’ve given a really simple however premium look which works really well!
Last week we had a class with Ricardo Eversley where we needed to create an image gallery to support our idea for the next project.for that we’ve used the social app Pinterest.
It’s really easy. First you type in a name of a certain campaign you think is relatable to your idea. Than you’ll collect the imagery onto a file.
Once you’ve done that you go on the file and you see what are the main trends on those images and you type them on Pinterest. That will provide you a good gallery so you can have some inspiration for yours!
Today I’ve done some research to see some of the already established non profitable branda that are helping a cause.
These are some of the ones I took a big look at;
March of Dimes is a no profit brand that helps treating diseases founded before that children born.
This company work in donation t have money to investigate cure to those diseases.
Charity : Water works for charity by creating sources of good water in places where there is none. Really good presentation video, tone of voice, and layout. My favorite in all aspects.
Best Friends is considered one of the most well succeeded one the lat year, and it makes homeless animals adopted.
Good promotion of their intentions…
Brand that can is the new brief that we’ve recived today…
Basically we will have to create a non profitable brand that will somehow change the life of people in need.
So today we went through a couple of examples to understand better what we have to do.
TOMS a sandals brand was one of the examples showing their principle of one to one that once someone buy a pair another one goes to the kids that need .