Now it is time tom make it together so that it is easily to visualize the all concept of Lets get physical.
Firstly a quick explanation about this first image.
This polaroid is given out to the user once he completes the challenge.
This polaroid will give you a shot of one of your moments but also a healthy recipe to complete the all process.
The ingredients are written so that people can before hand buy the materials.The QR code will then give you a direct link to a video of the recipe preparation.
To explain the all process we were asked to make two videos, one of the actual campaign (digital content of the campaign) and another one that explains how I built up my idea.