So after so much research towards nutrition, I felt stuck on many numbers and I was trying to justify my opinions, but I wasn’t felling that with this arguments I could really convince people to change.Captura de ecrã 2017-02-11, às 10.34.55.png

I didn’t want to for people to care about nutrients, what I want is to allow people to have fun, and subtly getting the importance of physical activity and healthy food habits to tackle the UK most occurring deaths.  After this magnificent conclusion I have decided to go back and look at some campaign related with obesity. They are all pretty disgusting and to be honest I would rather not seen them. However this was helpful because it helped me thinking exactly what is the tone that I want to build in my project, fun and playful.

Captura de ecrã 2017-02-11, às 10.35.03.png

This changes came after the feedback given by Dan Dawson.
Although this change wasn’t suggested by Dan my idea came after looking to some famous youtube chef’s like Jamie Oliver and that allow me to build my final idea for my project.

Down below I have my concept board. Basically, the ingredients for this campaign are:

People commuting back home thinking on what they want to eat.
A screen with a camera most likely close to transport links like tube stations or bus stops.
The first part, people need to engage with their bodies by responding to what is asked on the screen. Then, because they are succeeded on the task they will receive a polaroid of themselves moving and also an healthy recipe so that you don’t need to have any idea for dinner.

Captura de ecrã 2017-02-11, às 10.34.23.png


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