Looking at different campaigns and different interactions existent in the world felt to be the right step to take at this point.
Although my project can be very conceptual is important to reflect on what exists already.
Body interaction that changes what is displayed, mobile interaction, targeted sound system, projections on the wall or either paper glued on the floor are existent.
After the presentation of Dan from grand visual I had a look on how the data runs and built this campaign.
These digital screens already exist in many different ways and we need to explore which one or perhaps a new version is suitable for our project.