Mills and John Sinclair are the co-founders of USTWO.
USTWO is a design studio that as been working with big companies as Google, Adidas, Ford, etc…
It’s always really interesting to understand their main values and for what do they stand for.
From the video ( https://www.youtube.com/watch?v=VxTsZYwUwmo) It’s really easy to understand the free spirit that involves the studio.
Both of them have a really clear idea about what they want to do, and as they say what they really want is to produce great work, profit is obviously needed for them to afford the studio, however they work without taking it as guaranteed profit because what they want is that people understand and enjoy what they produce.
The ” The Studio of Dreams” as they say, needs to be inspired needs to make people feel comfortable on it, so no white walls with no purpose.
They produce some astonishing work which has been awarded in different aspects.
The mouth replacement app is one of their creations which basically it’s a digital mouth that responds to the sounds you make while you speak. This project once again confirms a constant idea that they have, their work is out there and that’s how people get to now them and look for their creative work.
On the video they also speak about games, in this case a flying game and what is really clear is that they now exactly what users want and we that they want them to enjoy good moments while using what they produce.
Games are 45% of the apple store market so they want to answer with great work carefully developed as it’s seen on the video.
What I really kept in mind from this video is an idea that they have about the industry. They say that nowadays there is no excuse not to show work to everyone.It my not be profitable but as long as someone produce something that they feel passionate about, for sure will be successful !
ustwo.co.uk is their website where they show all their projects and other features that are part of their studio. Really clean design, from the layout to the font in use, all these aspects turn the experience on their website very interesting.
A few years ago someone showed me a game which till today I consider the best mobile game ever, from the motion, concept, user interaction the game is really addictive.
That game is “Monument Valley” and was created by ustwo receiving several awards.
Other aspects that kept my attention on the website were, the way they show the different times on the cities were they work which add a really soft motion which I felt that is quiet appealing. Also, the “Time Talk” it a page which shows different events were you can get to now specific parts of the creative industry, I will definitely go soon!
Great studio, great work, I kept my interest to know more about them.