Brand- represents a concept/organisation
Branding- a unique way of brand visual representation
Brand(subjective)-Perception in the mind of a consumer
Branding-(verb)the process of creating (Noun)the brand identity as experienced
Branding is now at the stage of YOU so the brands are connected to people, people have their interaction in the brand.
Brands get your information and shape their brands due to its consumers.
Innocent– smoothie company
Lesson 1: know the purpose/ be clear in your objectives
In a video, one of the founders explains that you need to be extreme in the way that once you have a concept you should apply to all the business
Lesson 2: ethics
All the business try to make it healthier for the consumer but also for the world using less energy, go for the natural productions, etc…
The company takes 10 % for charity